Super Mario
The project revolves around the brand promotion of Super Nintendo World in the Canadian market, focusing on creating a 100 square meter immersive Pop-Up experience store that allows viewers to interact with the charm of Mario World, while increasing brand awareness and market penetration. The goal is to increase brand exposure through offline Pop-Up stores and attract Nintendo fans, home users and tourists. The goal of the project was to design an immersive interactive space that combines digital interaction, AR experiences, and brand peripherals to give viewers an authentic feel for Mario's world.
Construct 3D interactive space, including display area, interactive experience area, food sales area and commodity sales area. Develop an advertising campaign (poster/social media promotion) to enhance brand awareness. Create a smooth visitor path that allows visitors to interact with the brand through QR code scanning, AR experience, social sharing, and more. Visitors can interact using AI to generate personalized "Mario character identities" and unlock reward badges. Set up social media challenges.
